That’s Not My Name!

“And can I take your name please?”

He’d been asked this question everyday for the past three months and they hadn’t got it right once

What does it take for people to remember you? What’s the point of going on about customer service and the customer experience if you can’t even get a bloody name right?

He really didn’t need this today. The headaches were getting worse and the chest pains were coming and going with increasing discomfort. All he wanted was some caffeine to calm him down and he could get out of there

“Your name please?”

The increasingly impatient server stood poised with Sharpie marker in hand

“My name is R
on. Not Roy, not John but Ron”

He spelt it out as slowly as he could


The name was scribbled on his cup and passed along to the barista at the end of the counter


The volume of his voice caused silence to fall over the rest of the customers and staff

“What is bloody wrong with you people, it’s three bloody letters, that’s all you’ve got to get your tiny brains around”

The pain in his chest made him catch his breath

“Everyday day I come in here and you spell my bloody name wrong. How many more times do I have to tell you people that’s not my name?”

It felt like a sledge-hammer had hit between the shoulder blades. He fell first to his knees and then flat on his back. The last thing he remembered was feeling as though he was being pushed through the floor by a ton of weights

The police and paramedics arrived on the scene within ten minutes but it was already too late

“Did anyone catch his name?”

The Police Officer looked over at the staff still behind the

“I think he said it was Bronn”

Coffee Shop Therapist

The two women sat facing opposite each other over their cappuccinos in the coffee shop. They were surrounded by the usual assortment of customers. People using it as their office with laptops and mobiles on the go, mothers meeting up whilst their children sleep in their pushchairs and office workers going for their caffeine hit to keep them going

The younger woman was bemoaning her usual bad luck with the latest man to walk out on her and how her life was a complete disaster. She stared into her cup as she spoke about how she just never seemed to be able to find Mr Right. How she always seems to fall for the wrong types. How she wished she could stop making the wrong decisions with her choices in life

The older woman smiled and listened patiently with the look of someone who had heard the same stories time and time again from her friend. She nodded politely, gently touched her friend’s hand at the right times and drank her coffee; her face was the picture of empathy. She had the appearance of being just the person you would tell your problems to and wait for her to dispense her wisdom and advice

The younger woman said that she should have listened to her friend when she asked her last time about what she thought she should do. She wished she could just take people’s advice and act upon it instead of just paying lip service to it. He finished by saying she was at her wits end and did not know what she should do next. She looked at her friend as she finished the last of her drink as if waiting for some more worldly advice

Her older friend leant forward and squeezed both of her hands in her own

‘I think you need to get out more love and renew your subscription to the human race’

She let go of her friends hands, kissed her on the cheek and made her way out of the increasingly busy shop